Gorle, Peter <br/><br/>
Essentials of product planning / 
by Peter Gorle and James Long 
 - London :  McGraw-Hill,  1973 
 - viii, 100 p. :  illus.;  25 cm. 
<br/><br/>Includes bibliography: p. (95-97) and index 
<br/><br/><label>ISBN: </label>0070844151 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management