McCarthy, E. Jerome <br/><br/>
Essentials of marketing / 
E. Jerome McCarthy with the assistance of Andrew A. Brogowicz 
 - Rev ed. 
 - Homewood, Ill. :  Richard D. Irwin,  1982 
 - 540 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0256026483 
<br/><br/><label>LCCN: </label>81-84883 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing