McCarthy, E. Jerome <br/><br/>
Essentials of marketing / 
E. Jerome McCarthy 
 - 3rd ed. 
 - Homewood, Ill. :  Irwin,  1985 
 - 595 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0256033005 
<br/><br/><label>LCCN: </label>84-062328 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing