Coddington, Walter. <br/><br/>
Environmental marketing :  positive strategies for reaching the green consumer / 
Walter Coddington. 
 - New York :  McGraw-Hill Book,  1993. 
 - xi, 252 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0070115990  RM90.52 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Green marketing.<br/>Product management--Environmental aspects.