TY  - BOOK
AU  - Holloway,Robert J.
AU  - Hancock,Robert Spencer,joint ed
TI  - The environment of marketing behavior: selections from the literature 
SN  - 0471407143
PY  - 1969///
CY  - Wiley
PB  - New York
KW  - Marketing
KW  - Consumer behavior
N1  - Published in 1974 under title: The environment of marketing management; Includes bibliographical references
ER  -