TY  - BOOK
AU  - Travis,Eryn
AU  - Lordan,Edward J.
TI  - Public relations theory
SN  - 9781544349114 :
AV  - HD59 .T73 2021
U1  - 659.2 
PY  - 2021///
CY  - Los Angeles, CA
PB  - SAGE Publications, Inc.
KW  - Public relations
KW  - Technological innovations
N1  - Includes bibliographical references and index
N2  - Timely and engaging case studies cover prominent campaigns such as KFC's creative response to a chicken shortage, Amazon's internal communications efforts to shape employee culture, and the rise of the #MeToo movement on social media. Contemporary and international examples allow students to think about public relations with a focus on digital and social media and with a global perspective. Chapter-ending review questions provide students an opportunity to revisit the content as they think through a list of questions. A final Chapter 10: The Future of Public Relations Theories outlines current thinking about the future of public relations and includes case studies that demonstrate how new technologies might require the revision of older theories
UR  - https://sk.sagepub.com/book/mono/public-relations-theory/toc
ER  -