TY  - BOOK
AU  - Jorgensen,Janice
TI  - Encyclopedia of consumer brands
SN  - 155862337X
PY  - 1994///
CY  - Detroit, Mich.
PB  - St. James Press
KW  - Brand choice
KW  - United States
KW  - Brand name products
KW  - Consumers' preferences
ER  -