Encyclopedia of consumer brands / 
editor, Janice Jorgensen 
 - Detroit, Mich. :  St. James Press,  1994 
 - 3 v. :  ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>155862337X  (v.2) 
<br/><br/><label>LCCN: </label>93-37940 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand choice--United States<br/>Brand name products--United States<br/>Consumers' preferences--United States