TY  - BOOK
AU  - Arens,William F.
AU  - Weigold,Michael F.
AU  - Arens,Christian
TI  - Contemporary advertising and integrated marketing communications
SN  - 9780071220606
PY  - 2011///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Advertising
N1  - Prev. ed. has title: Contemporary advertising; Includes index
ER  -