Arens, William F., <br/><br/>
Contemporary advertising and integrated marketing communications / 
William F. Arens, Michael F. Weigold, Christian Arens. 
 - Thirteenth edition. 
 - xl, 774 pages :  colour illustrations ;  28 cm. 
<br/><br/> Prev. ed. has title: Contemporary advertising.  Includes index. 
<br/><br/><label>ISBN: </label>9780071220606  hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.