Breaking compromises :  opportunities for action in consumer markets from the Boston Consulting Group / 
edited by Michael J. Silverstein and George Stalk, Jr. 
 - xii, 227 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>047138433X  hadiah 9780471384335  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Consumer behavior.