The handbook of media and mass communication theory / 
edited by Robert S. Fortner and P. Mark Fackler. 
 - 1 online resource (xxii, 960 pages). 
 - Handbooks in communication and media .
 - Handbooks in communication and media. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This book presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. It focuses on all aspects of current and classic theories and practices relating to media and mass communication. It includes essays from a variety of global contexts, from Asia and the Middle East to the Americas. It gives niche theories new life in several essays that use them to illuminate their application in specific contexts. It features coverage of a wide variety of theoretical perspectives. It pays close attention to the use of theory in understanding new communication contexts, such as social media. 
<br/><br/><label>ISBN: </label>9781118591178 1118591178 9781118769973 111876997X 9781118770009 1118770005 9781306532174 1306532175 
<br/><br/><label>Standard No.: </label>10.1002/9781118591178  doi 
<br/><br/><label>Source: </label>EE19A29F-099F-4168-BB15-CAEC6C7EFFA5  OverDrive, Inc.  http://www.overdrive.com 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research.<br/>Communication--Research.<br/>Social media.<br/>PSYCHOLOGY--Social Psychology.<br/>Communication--Research.<br/>Mass media--Research.<br/>Social media.<br/>Communicatie.<br/>Massamedia.<br/>Massenmedien.<br/>Massenkommunikation.<br/>Medientheorie.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.<br/>Handbooks and manuals.<br/>Handboeken (vorm)<br/>Handbooks and manuals.
<br/><br/><label>LC Class. No.: </label>P91.3 
<br/><br/><label>Dewey Class. No.: </label>302.23072