Bilton, Chris. <br/><br/>
Creative strategy :  reconnecting business and innovation / 
Chris Bilton, Stephen Cummings. 
 - Chichester, U.K. :  John Wiley & Sons,  2010. 
 - 1 online resource. 
 - Images of business strategy .
<br/><br/> Title from title screen. 
<br/><br/>Includes bibliographical references. 
<br/><br/>When strategy meets creativity -- False separations and creative connections -- What is creativity? -- Uncreative strategy -- A more creative view of strategy -- Creating and discovering a creative strategy process -- I: The innovative act: discovery and creation -- The bisociations of strategic innovation -- The six outcomes of strategic innovation -- Sparking strategic innovation -- II: Strategic entrepreneurship: dilettantes and diligence -- The five angles of strategic entrepreneurship -- Three angular journeys of entrepreneurship -- III: Strategic leadership: envisioning and interacting -- Leading from the middle -- The strategic leadership keypad -- Shifting keys: leadership as envisioning and interacting -- IV: Strategic organization: focusing and loosening -- From principles of excellent organizations to organizational'virtues' -- Seven virtues of strategic organization -- Strategic organization: where creative strategy ends (and begins again). 
<br/><br/> Annotation  Argues that the divide between'creative' and'other' organizations or industries is a misconception that actually diminishes creative potential in both of these domains. This book promotes an interconnected four stage process, outlining: the six degrees of strategic innovation. 
<br/><br/><label>ISBN: </label>9781119208280 1119208289 1405180196 9781405180191 
<br/><br/><label>Source: </label>CL0500000637  Safari Books Online 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Creative ability in business.<br/>Technological innovations.<br/>Creative ability in business.<br/>Strategic planning.<br/>Technological innovations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD30.28  / .B555 2010eb 
<br/><br/><label>Dewey Class. No.: </label>658.4/012