Groves, Eric <br/><br/>
The Constant Contact guide to email marketing / 
 Guide to email marketing 
Eric Groves. 
 - Hoboken, N.J. :  Wiley,  ©2009. 
 - 1 online resource (vii, 214 pages) :  illustrations 
<br/><br/> Includes index. 
<br/><br/>The Constant Contact Guide to Email Marketing; Contents; Acknowledgements; Chapter 1: The 40'Know It or Blow It' Rules of Email Marketing; Chapter 2: The Power of Email Relationships; Chapter 3: Making Money: The Economics of Email; Chapter 4: The Benefits of Permission-Based Email Marketing; Chapter 5: Building a Quality Email List; Chapter 6: Making Your Email List More Valuable; Chapter 7: The Three Rules of Valuable Email Content; Chapter 8: Creating Email Content That Leads to Action; Chapter 9: Looking Professional: Choosing an Effective Email Format. 
<br/><br/> The leading email marketing firm shows you how to create high-impact, low-cost campaigns. Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy--or an annoying waste of your customer's time--depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America's le. 
<br/><br/><label>ISBN: </label>9780470615263 0470615265 0470503416 9780470503416 9781118273074 1118273079 
<br/><br/><label>Source: </label>238494  MIL 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Electronic mail systems.<br/>Business communication.<br/>Business enterprises--Computer networks.<br/>Electronic mail systems.<br/>Internet advertising.<br/>Internet marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .G76 2009eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/72