TY  - BOOK
AU  - Nik Rahimah Nik Yacob
TI  - An empirical examination of product symbolism from an ethnic subcultural perspective
PY  - 1992///
CY  - Bangi
PB  - Universiti Kebangsaan Malaysia
KW  - Consumers' preferences
KW  - Malaysia
KW  - Consumer behavior
KW  - Brand choice
N1  - Thesis (Ph. D.) - University of Colorado, 1989
ER  -