Nik Rahimah Nik Yacob <br/><br/>
An empirical examination of product symbolism from an ethnic subcultural perspective  [microform] / 
by Nik Rahimah Nik Yacob 
 - Bangi :  Universiti Kebangsaan Malaysia,  1992 
 - 1 film reel :  positive ;  35 mm. 
<br/><br/>Thesis (Ph. D.) - University of Colorado, 1989 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers' preferences--Malaysia<br/>Consumer behavior--Malaysia<br/>Brand choice--Malaysia