TY  - BOOK
AU  - Berry,Leonard L.
AU  - Shostack,G.Lynn
AU  - Upah,Gregory D.
TI  - Emerging perspectives on services marketing
SN  - 0877571619
PY  - 1983///
CY  - Chicago
PB  - American Marketing Association
KW  - Service industries
KW  - Marketing
ER  -