Emerging perspectives on services marketing 
edited by Leonard L. Berry, G. Lynn Shostack, Gregory D. Upah 
 - Chicago  American Marketing Association  1983 
 - 146 p. : ill. ; 28 cm. 
<br/><br/><label>ISBN: </label>0877571619 
<br/><br/><label>LCCN: </label>82-020676 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries<br/>Marketing