Morgan, David L. (Sociologist).

Focus groups as qualitative research / David L. Morgan. - 2nd ed. - Thousand Oaks, Calif. : SAGE Publications, 1997. - viii, 80 p. ; 22 cm. - Qualitative research methods series ; v. 16. . - Qualitative research methods ; v. 16. .

Includes bibliographical references : (p. 75-79).

0761903429 Hadiah 0761903437


Focus Groups.
Social sciences--Research--Methodology.
Qualitative research.