Information and influence propagation in social networks - Chen, Wei, 1968-; Lakshmanan, Laks V. S., 1959-; Castillo, Carlos ([San Rafael, CA] : Morgan & Claypool, 2014)
1. Introduction -- 2. Stochastic diffusion models -- 3. Influence maximization -- 4. Extensions to diffusion modeling and influence maximization -- 5. Learning propagation models -- 6. Data and software for information/influence: propagation research -- 7. Conclusion and challenges -- Appendix.
Includes bibliographical references and index.
Keywords: Online social networks; Social influence -- Mathematical models