Chen, Wei,  1968- <br/><br/>
Information and influence propagation in social networks / 
Wei Chen [and two others]. 
 - xv, 161 pages :  illustrations ;  24 cm. 
 - Synthesis lectures on data management ;  #37. .
 - Synthesis lectures on data management ;  #37. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Introduction -- 2. Stochastic diffusion models -- 3. Influence maximization -- 4. Extensions to diffusion modeling and influence maximization -- 5. Learning propagation models -- 6. Data and software for information/influence: propagation research -- 7. Conclusion and challenges -- Appendix. 
<br/><br/><label>ISBN: </label>1627051155 9781627051156  RM163.94 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Online social networks.<br/>Social influence--Mathematical models.