TY  - BOOK
AU  - Silver,Lawrence S.
AU  - Wrenn,Bruce
TI  - The essentials of marketing research
SN  - 9780415899291 (hbk.)
PY  - 2013///
CY  - New York
PB  - Routledge
KW  - Marketing research
KW  - Case studies
N1  - Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed; Wrenn's name appear first on the earlier edition; Includes bibliographical references and index
ER  -