TY  - BOOK
AU  - Dalgic,Tevfik
AU  - Yeniceri,Tulay
TI  - Customer-oriented marketing strategy: theory and practice 
T2  - Marketing Strategy Collection
SN  - 9781606495209 (pbk.)
PY  - 2013///
CY  - New York
PB  - Business Expert
KW  - Marketing
KW  - Consumer satisfaction
KW  - Relationship marketing
KW  - Customer relations
KW  - Management
N1  - Includes bibliographical references (p. [147]-156) and index
ER  -