Hillestad, Steven G. <br/><br/>
Health care market strategy :  from planning to action / 
Steven G. Hillestad, Eric N. Berkowitz. 
 - 4th ed. 
 - Burlington, Mass. :  Jones & Bartlett Learning,  2013. 
 - xviii, 358 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780763789282 (pbk.)  RM299.34 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing of Health Services.