TY  - BOOK
AU  - Chattopadhyay,Amitava
AU  - Batra,Rajeev
AU  - Ozsomer,Aysegul
TI  - The new emerging market multinationals: four strategies for disrupting markets and building brands 
SN  - 9780071782890 (alk. paper)
PY  - 2012///
CY  - New York, NY
PB  - McGraw-Hill
KW  - Branding (Marketing)
KW  - Strategic planning
N1  - Includes bibliographical references (p. 303-320) and index
ER  -