Onkvisit, Sak.

International marketing : strategy and theory / Sak Onkvisit and John J. Shaw. - 5th ed. - London : Routledge, 2009. - xxvi, 710 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

9780415772617 (hbk.) : RM428.40 9780415772624 (pbk.)


Export marketing.
Export marketing--Management.