TY  - BOOK
AU  - Zikmund,William G.
AU  - Babin,Barry J.
TI  - Exploring marketing research
SN  - 9780324593761
PY  - 2010///
CY  - Mason, Ohio
PB  - South-Western Cengage Learning
KW  - Marketing research
N1  - Includes bibliographical references in endnotes (p. 698-706) and index
ER  -