Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund, Barry J. Babin. 
 - 10 th ed. 
 - Mason, Ohio :  South-Western Cengage Learning,  2010. 
 - xxii,714 p. :  col. ill, ;  28 cm. 
<br/><br/>Includes bibliographical references in endnotes (p. 698-706) and index. 
<br/><br/><label>ISBN: </label>9780324593761  RM648.10 9780324788440 (PKG) 0324593767 0324788444 (PKG) 9780324788617 (pbk.)  Hadiah 0324788614 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.