Audience studies : a Japanese perspective - Takahashi, Toshie, 1964- (New York : Routledge, 2010)
Audience activity, everyday life and complexity -- Conceptions of Japanese culture and emic concepts -- Ethnographic research on Japanese engagement with media -- Audience engagement with media and ICT -- Media and uchi -- Media, self-creation and everyday life -- Reflection on the audience
Includes bibliographical references and index
Keywords: Mass media -- Japan -- Audiences; Mass media -- Social aspects -- Japan; Mass media and culture -- Japan