Takahashi, Toshie, 1964-

Audience studies : a Japanese perspective / Toshie Takahashi - New York : Routledge, 2010 - xvi, 234 p. : ill. ; 24 cm. - Routledge advances in internationalizing media studies ; 5 . - Routledge advances in internationalizing media studies ; 5 .

Includes bibliographical references and index

Audience activity, everyday life and complexity -- Conceptions of Japanese culture and emic concepts -- Ethnographic research on Japanese engagement with media -- Audience engagement with media and ICT -- Media and uchi -- Media, self-creation and everyday life -- Reflection on the audience

9780415800136 RM301.34 0415800137


Mass media--Audiences--Japan
Mass media--Social aspects--Japan
Mass media and culture--Japan