TY - BOOK AU - Altstiel,Tom AU - Grow,Jean AU - Altstiel,Tom TI - Advertising creative: strategy, copy + design SN - 9781412974912 (pbk.) PY - 2010/// CY - Los Angeles PB - SAGE KW - Advertising N1 - Rev. ed. of: Advertising strategy. 2006; Includes bibliographical references and index UR - http://www.loc.gov/catdir/enhancements/fy1009/2009015073-t.html UR - http://www.loc.gov/catdir/enhancements/fy1009/2009015073-d.html UR - http://www.loc.gov/catdir/enhancements/fy1009/2009015073-b.html ER -