Altstiel, Tom <br/><br/>
Advertising creative :  strategy, copy + design / 
Tom Altstiel, Jean Grow 
 - 2nd ed. 
 - Los Angeles :  SAGE,  2010 
 - xx, 347 p. :  ill. (chiefly col.) ;  28 cm. 
<br/><br/> Rev. ed. of: Advertising strategy. 2006 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781412974912 (pbk.)  RM128.45 1412974917 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising