Aula, Pekka. <br/><br/>
Strategic reputation management :  towards company of good / 
Pekka Aula and Saku Mantere. 
 - London :  Routledge,  2008. 
 - xiii, 237 p. :  ill. ;  24 cm. 
 - LEA's communication series. .
<br/><br/>Includes bibliographical references : (p. [217]-228) and index. 
<br/><br/><label>ISBN: </label>9780805864250  RM349.70 9780805864267  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image--Management.<br/>Corporations--Public relations.<br/>Communication in management.<br/>Strategic planning.