Bivins, Thomas H. 1947- Mixed media : moral distinctions in advertising, public relations, and journalism / Thomas Bivins - 2nd ed. - New York, NY : Routledge, 2009 - xv, 312 p. ; 23 cm. Includes bibliographical references ISBN: 9780805863215 RM116.52 Subjects--Topical Terms: Mass media--Moral and ethical aspects