Nonprofit marketing / edited by Elizabeth Parsons, Pauline Maclaran, and Mark Tadajewski. - Los Angeles : SAGE, 2008. - 3 v. : ill. ; 25 cm. - Sage library in marketing. .

Includes bibliographical references.

The evolution of nonprofit marketing -- Nonprofit marketing -- Key debates and contemporary issues in nonprofit marketing. vol. 1. vol. 2. vol. 3.

9781847873590 (cased) (1 set ) RM2014.88 (1n = RM671.63 )


Nonprofit organizations--Marketing.