TY  - BOOK
AU  - Cadogan,John W.
TI  - Marketing strategy
SN  - 9781848601178 (set v 1-6 hbk.))
PY  - 2009///
CY  - London
PB  - SAGE
KW  - Marketing
KW  - Management
KW  - Planning
KW  - Strategic planning
N1  - Includes bibliographical references; v. 1; Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought --; v. 2; Marketing strategy processes and tools --; v. 3; Marketing-mix strategies -- product strategy and promotion strategy --; v. 4; Marketing-mix strategies -- distribution strategy and pricing strategy --; v. 5; Marketing strategy organization and implementation --; v. 6; Evoking and emerging issues in marketing strategy
ER  -