Marketing strategy / 
edited by John Cadogan 
 - London :  SAGE,  2009 
 - 6 v. :  ill. ;  25 cm. 
 - SAGE library in marketing .
<br/><br/>Includes bibliographical references 
<br/><br/> Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought --  Marketing strategy processes and tools --  Marketing-mix strategies -- product strategy and promotion strategy --  Marketing-mix strategies -- distribution strategy and pricing strategy --  Marketing strategy organization and implementation --  Evoking and emerging issues in marketing strategy  v. 1.  v. 2.  v. 3.  v. 4.  v. 5.  v. 6. 
<br/><br/><label>ISBN: </label>9781848601178 (set v 1-6 hbk.))  RM3,641.22 (1n = RM606.87 ) 1848601174 ( hbk.) (set) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Planning<br/>Strategic planning