Brennan, Ross, 1957-

Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell. - Los Angeles : SAGE Publications, 2007. - xix, 359 p. : ill. ; 25 cm. - Advanced marketing series. .

Includes bibliographical references and index.

141291969X (hbk.) 9781412919692 (hbk.) RM371.63 1412919703 (pbk.) 9781412919708 (pbk.)


Industrial marketing.
Industrial marketing--Case studies.