The Sage handbook of marketing theory / 
 Marketing theory 
edited by Pauline Maclaran ... [et al.] 
 - Los Angeles :  SAGE,  2010 
 - xviii, 523 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>9781847875051 (hbk.) :  RM402.98 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Philosophy