TY  - BOOK
AU  - Riley,Francesca Dall'Olmo
TI  - Brand management
T2  - SAGE library in marketing
SN  - 9781848602083 (hbk.) (set of four volumes)
PY  - 2010///
CY  - London
PB  - SAGE
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
N1  - Includes bibliographical references
ER  -