Brand management / 
edited by Francesca Dall'Olmo Riley 
 - London :  SAGE,  2010 
 - v. :  ill. ;  24 cm. 
 - SAGE library in marketing .
 - SAGE library in marketing .
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9781848602083 (hbk.) (set of four volumes)  RM2,648.16 1848602081 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Branding (Marketing)