TY  - BOOK
AU  - Prandelli,Emanuela
AU  - Swahney,Mohanbir
AU  - Verona,Gianmario
TI  - Collaborating with customers to innovate: conceiving and marketing products in the networking age 
SN  - 9781847203731 (hbk.)
PY  - 2008///
CY  - Cheltenham, Glos, UK
PB  - Edward Elgar
KW  - New products
N1  - Includes bibliographical references (p. 133-154) and index
ER  -