Prandelli, Emanuela. <br/><br/>
Collaborating with customers to innovate :  conceiving and marketing products in the networking age / 
Emanuela Prandelli, Mohanbir Sawhney, Gianmario Verona. 
 - Cheltenham, Glos, UK :  Edward Elgar,  2008. 
 - xii, 161 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 133-154) and index. 
<br/><br/><label>ISBN: </label>9781847203731 (hbk.)  RM256.23 1847203736 (hbk.) 9781849800587 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.