TY  - BOOK
AU  - Rao,Vithala R.
TI  - Handbook of pricing research in marketing
SN  - 9781847202406 (hbk.)
PY  - 2009///
CY  - Northampton, MA
PB  - Edward Elgar
KW  - Pricing
N1  - Includes bibliographical references and index
ER  -