Handbook of pricing research in marketing / 
edited by Vithala R. Rao 
 - Northampton, MA :  Edward Elgar,  c2009 
 - xxi, 593 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781847202406 (hbk.)  RM279.30 1847202403 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing