TY  - BOOK
AU  - Salzberger,Thomas
TI  - Measurement in marketing research: an alternative framework 
SN  - 9781848441651 (hbk.) :
PY  - 2009///
CY  - Cheltenham, UK
PB  - Edward Elgar
KW  - Marketing research
KW  - Methodology
KW  - Rasch models
N1  - Includes bibliographical references (p. 443-464) and indexes
ER  -