Salzberger, Thomas <br/><br/>
Measurement in marketing research :  an alternative framework / 
Thomas Salzberger 
 - Cheltenham, UK :  Edward Elgar,  2009 
 - xvii, 482 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 443-464) and indexes 
<br/><br/><label>ISBN: </label>9781848441651 (hbk.) :  RM582.35 1848441657 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Methodology<br/>Rasch models