Sheth, Jagdish N. <br/><br/>
Legends in marketing / 
Jagdish N. Sheth ; set editor, Balaji C. Krishnan. 
 - New Delhi ;  SAGE Publications,  2010. 
 - 8 v. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Consumer behavior : conceptual foundations --  Consumer behavior : empirical research --  Visioning the future --  International marketing --  Managerial marketing : the early years --  Managerial marketing : current thought --  Organizational buyer behavior --  Relationship marketing.  v. 1.  v. 2.  v. 3.  v. 4.  v. 5.  v. 6.  v. 7.  v. 8. 
<br/><br/><label>ISBN: </label>9788132103004 (hbk.)  RM2970.00 
<br/><br/><label>Subjects--Personal Names: </label><br/>Sheth, Jagdish N.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumer behavior.<br/>Marketing--Management.