Wengler, Stefan. <br/><br/>
Key Account Management in Business-to-Business Markets  An Assessment of Its Economic Value /  [electronic resource] : 
by Stefan Wengler. 
 - Wiesbaden :  Deutscher UniversitSts-Verlag   2006. 
 - xiv, 294 p.  ill., digital ; 
<br/><br/><label>ISBN: </label>9783835093553 (electronic bk.) 9783835005174 (paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Key accounts.<br/>Marketing--Key accounts.<br/>Consumers--Management.<br/>Transaction costs--Management.
<br/><br/><label>LC Class. No.: </label>HF5438.8.K48  / .W46 2006 
<br/><br/><label>Dewey Class. No.: </label>658.85