Breidert, Christoph. Estimation of Willingness-to-Pay Theory, Measurement, Application / [electronic resource] : by Christoph Breidert. - Wiesbaden : Deutscher UniversitSts-Verlag 2006. - XX, 135 S. : ill., digital ; 21 cm. ISBN: 9783835092440 (electronic bk.) Subjects--Topical Terms: Economics.Marketing.Economics/Management Science.Marketing. Dewey Class. No.: 380